Service Design / Packaging Design / Branding
National Institute of Design

Adobe Photoshop
Adobe Illustrator
Design Research
Sketching and Ideation
Cinema 4D
Arka is a design and branding project to help Ahmedabad’s juice sellers reach a wider, online market.

Using observation, interviews and packaging research and ideation a system was devised that would allow fresh juice to packaged, distilled and delivered the same day to retail stores or to individuals using cost-efficient techniques.
The bottle was designed to be easy to hold and be easily stackable for efficient shipping.

In addition, the transparent window allows the product inside to be seen and freshness evaluated.

The lid evokes a fruit to bring character to the design.